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Recommended Books

The Global Market: Developing a Strategy to Manage Across Borders, edited by John Quelch and Rohit Deshpande

The Mirage of Global Markets: How Globalizing Companies can Succeed as Markets Localize, by David Arnold

Winning Across Borders: Executive Perceptions on Globalization (press release) by Mark Munoz and Marios Katsioloudes

Business Without Borders: A Strategic Guide to Global Marketing, by Donald DePalma

The Culturally Customized Website, by Nitish Singh and Arun Pereira

A Practical Guide to Localization, by Burt Esselink

Beyond Borders: Web Globalization Strategies, by John Yunker

The INSEAD-Wharton Alliance on Globalizing : Strategies for Building Successful Global Businesses, by Robert Gunther, Hubert Gatignon and John Kimberly