|
||||||
|
||||||
|
||||||
Bibliography
Agrawal, Madhu (1994). Review of a 40-year debate in international advertising: Practitioner and academician perspectives to the standardization/adaptation issue. International Marketing Review 12 (1): 26-48. Anon. (1979). Adapting export packaging to cultural differences. Business America; Dec 3, 1979; 2. Archawski, Jean-Loup (1995). The long farewell: Peugeot’s departure from the U.S. market. Business Horizons (May-June) Baalbaki, Imad B; Malhotra, Naresh K. Marketing management bases for international market segmentation: An alternative look at the standardization/customization debate. International Marketing Review; 1993; 10, 1; pg. 19 Barczak, Gloria (2003). Managing Global New Product Development Teams. Institute for Global Innovation Management Working Papers. Bartlett, C. A. and S. Ghoshal (1989). Managing across borders: The transnational solution. Cambridge, MA: Harvard Business School Press. Benady, A. and Simonian, H. (2005). Nestle’s new flavour of strategy: Global Selling: The world’s largest food company has put marketing at the heart of its plans for future growth. Financial Times (February 22, 2005): 13. Berkowitz, David, Hill, John S.(1996). Social expressions/greeting card industry: anatomy of an international marketing strategy. The Journal of Product and Brand Management. Vol. 5, Iss. 1; pg. 40 Berlew, F. K. (1984). Life and death with a foreign distributor. Business America, March 5, 1984. Bilen, S.G., Devan, R.F. and Okudan, G.E. (2002). Core Curriculum and Methods in Teaching Global Product Development. International Conference on Engineering Education: August 18-21, 2002. Blyth, John. U.S. Firms Are Becoming More Realistic About Global Marketing. Marketing News; Oct 1, 1990; 24, 20; pg. 14 Boddewyn, Joan J., Soehl, R. and Picard, J. (1986). Standardization of International Marketing: Is Ted Levitt in Fact Right? Business Horizons 29(November–December):69–75. Bright, Julian. Globally challenged. Communications International. London: Nov 2002. pg. M4, 2 pgs Buatsi, S. (1986) Organizational adaptation to international marketing. International Marketing Review (Winter):17-26. Buzzell, Robert (1968). Can You Standardize Multinational Marketing? Harvard Business Review 46 (November–December):102–113. Calantone, Roger J., Cavusgil, S. T., Schmidt J. and G. Shin. (2004). Internationalization and the Dynamics of Product Adaptation-An Empirical Investigation. Journal of Product Innovation Management 21:185-198 Calantone, R., Kim, D., Schmidt, J., Shin, G. (2002). The influence of internal and external firm factors on export performance and international product strategy. AMA educators’ proceedings, American Marketing Association. Camuffo, Arnold. Rolling Out a "World Car": Globalization, Outsourcing and Modularity in the Auto Industry. Department of Business Economics and Management Ca’ Foscari University of Venice, Italy Carlsson, B. (2003). Globalization, entrepreneurship, and public policy: A systems view. Industry and Innovation (March). Cavusgil, S. Tamer, Zou, Shaoming and Naidu, G.M. (1993). Product and Promotion Adaptation in Export Ventures: An Empirical Investigation. Journal of International Business Studies 24(Fall):479–506. Cavusgil, S. Tamer and Zou, Shaoming (1994). Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures. Journal of Marketing 58(January):1–21. Cervellon, M. and Dube, L.(2000). Standardisation versus cultural adaptation in food advertising: insights from a two-culture market. International Journal of Advertising, 19, pp. 429-447. Chetty S., and Campbell-hunt, C. Paths to internationalisation among small- to medium-sized firms: A global versus regional approach. European Journal of Marketing; 2003; 37, 5/6; pg. 796 Chetty, S. and Shergill, G. Aspects of previous knowledge that are relevant in international expansion. Department of Commerce, Massey University, Auckland – Working Paper Series No. 01.06. Chiesa, V. (2000). Global R&D project management and organization: a taxonomy. Journal of Product Innovation Management. Vol, 17, No. 5 (Sept), 341-359. Christian, Allan (1993). Connecting with the Japanese customer – US exporters; customer service and satisfaction – News and Views from Japan. Business America: Oct 4, 1993. Darlin, D. Myth and Marketing in Japan. Wall Street Journal. (Eastern edition). New York, N.Y.: Apr 6, 1989. pg. 1 Dawar, N. and Parker, P. (1994). Marketing Universals: Consumers’ Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality. Journal of Marketing 58 (April): 81-95. Douglas, Susan P. and Wind, Yoram (1987). The Myth of Globalization. Columbia Journal of World Business 22(Winter):19–29. Ettlie, John (2001). Three takes on NPD. Automotive Manufacturing and Production (June). Farrell, Diana (2004). Beyond offshoring: assess your company’s global potential. Harvard Business Review. Field Marketing: Farming foreign fields Marketing Week. London: Sep 16, 2004. pg. P.45 Friedmann, R. (1986). Psychological Meaning of Products: A Simplification of the Standardization vs. Adaptation Debate. Columbia Journal of World Business (Summer). Ghemawat, P. The forgotten strategy. Harvard Business Review. Boston: Nov 2003.Vol. 81, Iss. 11; pg. 76 Ghemawat, P. (2004). Distance still matters: the hard reality of global expansion. Harvard Business Review. Globe trotting – overseas business opportunities for the US food industry. Prepared Foods (April, 1993). Goizueta, Roberto C. Globalization: A Soft Drink Perspective Executive Speeches; Sep 1989; 4, 2; pg. 1 Golder, P.N. (2000). Insights from senior executives about innovation in international markets. Journal of Product Innovation Management. Vol. 17, No. 5 (Sept), 326-340. Gruban, B. (1994). Slovenia: don’t overlook cultural differences – Navigating New Seas: Advice on Communicating Internationally. Communication World (June-July). Gurcharan, D. Local memoirs of a global manager. Harvard Business Review; Mar/Apr93, Vol. 71 Issue 2, p38, 9p, 4c Hassan, Salah S., Stephen Craft, Wael Kortam. Understanding the new bases for global market segmentation. The Journal of Consumer Marketing. Santa Barbara: 2003.Vol. 20, Iss. 4/5; pg. 446, 17 pgs Helsen, Kristiaan; Jedidi, Kamel; DeSarbo, Wayne S. A new approach to country segmentation utilizing multinational diffusion pattern. Journal of Marketing; Oct 1993; 57, 4; pg. 60 Hill, John S. and Still, Richard R. (1984). Adapting Products to LDC Taste. Harvard Business Review 62(March–April):92–101. Hougan, G., Hung, C.L., Wardell, R. Research note: Product adaptations for the Chinese Thunderbird International Business Review. Hoboken: Sep/Oct 2000.Vol. 42, Iss. 5; pg. 551 Hovell, P.J. and Walters, P.G. (1972). International Marketing Presentations: Some Options. European Journal of Marketing 6(Summer): 69–79. Huszagh, Sandra M., Richard J. Fox, Ellen Day. Global Marketing: An Empirical Investigation. Columbia Journal of World Business. Hwang, B. (1993). Doing business in Korea and Taiwan: cultural and marketing hints. AgExporter (Jan). Jain, Subhash (1989). Standardization of International Marketing Strategy: Some Research Hypotheses. Journal of Marketing 53(January): 70–79. James, William L., Hill, John S.International Advertising Messages: To Adapt or Not to Adapt (That Is the Question). Journal of Advertising Research. New York: Jun/Jul 1991.Vol. 31, Iss. 3; pg. 65, 7 pgs Johanson, J., Vahlne, J. The internationalization process of the firm—A model of knowledge development and increasing foreign market commitments. Johnson, J., Arunthanes, W. Ideal and actual product adaptation in US exporting firms. International Marketing Review, Vol. 12 No. 3, 1995, pp. 31-46. Kacker, Madhav P. (1976). Export-Oriented Product Adaptation—Its Patterns and Problems. Management International Review 15(6): 61–70. Kashani, Kamran (1989). Beware the Pitfalls of Global Marketing. Harvard Business Review 67(September–October):91–98. Katsikeas, Constantine S, Piercy, Nigel F. Adapting export business relationships: The Greek experience in the UK Marketing Intelligence & Planning. Bradford: 1993.Vol. 11, Iss. 2; pg. 22, 6 pgs Keegan, W. Multinational Product Planning: Strategic Alternatives. Journal of Marketing, Vol. 33 (January, 1969), 58-62. Kennedy, Danielle (1996). Worldly-wise – cross-cultural sensitivity in marketing. Entrepreneur, March 1996 v24 n3 p86(3). Kim, W. Chan and Mauborgne. Cross-cultural Strategies. Journal of Business Strategy. Kotler, Philip (1986). Global Standardization—Courting Danger. Journal of Consumer Marketing 3(Spring):13–15. Kragh, Simon Ulrik; Djursaa, Malene. Product syntax and cross-cultural marketing strategies European Journal of Marketing; 2001; 35, 11/12; pg. 1301 Kublin, Michael (1990). A Guide to Export Pricing. Industrial Management (May/June). Lages, Luis Filipe, David B Montgomery. Export performance as an antecedent of export commitment and marketing strategy adaptation: evidence from small and medium-sized exporters European Journal of Marketing. Bradford: 2004. Vol. 38, Iss. 9/10; p. 1186 Lemak, David (1997). Global business strategy: A contingency approach. Multinational Business Review (spring). Leonidou, Leonidas C. Product standardization or adaptation: the Japanese approach. Journal of Marketing Practice. Bradford: 1996.Vol. 2, Iss. 4; pg. 53 Levitt, Theodore (1983). The Globalization of Markets. Harvard Business Review 61(May–June):92–102. Li, Tiger, J.A.F. Nicholls, Sydney Roslow.The relationships between market-driven learning and new product success in export markets. International Marketing Review. London: 1999.Vol. 16, Iss. 6; pg. 476 Luchi ,Roberto, Dambra,Luis, García, Fausto. A PROPOSED EMPIRICAL MODEL FOR PRODUCT ADAPTATION IN AN EMERGENT ECONOMY, IAE, Business and Management School - Austral University, Mariano Acosta s/n y Ruta Nacional N° 8, Pilar, Buenos Aires, Argentina. MacLaggan, C. Dancing to the Beat of a Different Drummer Business Mexico. Mexico City: Apr 2004.Vol.14, Iss. 4; pg. 4 Martenson, Rita. Is Standardisation of Marketing Feasible in Culture-Bound Industries? A European Case Study. International Marketing Review. London: Autumn 1987.Vol. 4, Iss. 3; pg. 7, 11 pgs Medina, Jose and Duffy, Mike. Standardization vs. globalization: a new perspective of brand strategies. JOURNAL OF PRODUCT & BRAND MANAGEMENT, VOL. 7 NO. 3 1998, pp. 223-243 Menguc, Bulent. Product adaptation practices in the context of export activity: An empirical study of Turkish manufacturing firms. Journal of Euro - Marketing. New York: 1997.Vol. 6, Iss. 2; pg. 25, 32 pg Mesdag, Martin van. Culture-sensitive adaptation or global standardization - the duration-of-usage hypothesis. International Marketing Review. London: 2000.Vol. 17, Iss. 1; pg. 74 Moenaert R. K, Caeldries, F., Lievans, A., Wauters, E. (2000). Communication flows in international product innovation teams. Journal of Product Innovation Management. Vol. 17, No. 5 (Sept), 360-377. Mohrman, S., Klein, J., Finegold, D (2001). Managing the Global Knowledge-Creation Network: A Sense-Making Perspective. MIT Engineering Systems Division Working Paper Series, prepared for Seminar on Virtual Teams, USC, April, 2001. Much, Marilyn (1991). Marketing abroad from home: ad agency adapts domestic programs for foreign ports – Lee and Riley. Direct (Oct). Ndahi, Hassan B. Global Design: Products, Systems and Structures. The Technology Teacher 60 no4 21-4 D 2000/Ja 2001 Ogbuehi, A. Bellas, R. (1992). Decentralized R&D for Global Product Development: Strategic Implications for the Multinational Corporation. International Marketing Review, Vol. 9, No. 5, 60-70. Ogunmokun, G. and Janine Wong (2004). Determinants of marketing adaptation/globalization practices of Australian exporting firms. World Review of Science, Technology and Sustainable Development, Vol. 1, No. 1. Perks, Helen; Wong, Veronica. Guest editorial: Research in international new product development--current ... International Marketing Review; 2003; 20, 4; ABI/INFORM Global pg. 344 Practical Tips on How to Succeed in Exporting Anonymous Business America; 1992; 113, 9; ABI/INFORM Global pg. 6 Prahalad, C.K., Lieberthal, K. (2003). The end of corporate imperialism. Harvard Business Review. Quelch, John A. and Hoff, Edward J. (1986). Customizing Global Marketing. Harvard Business Review 64(May–June):59–68. Ramarapu S., John E Timmerman, Narender Ramarapu. Choosing between globalization and localization as a strategic thrust for your international marketing effort. Journal of Marketing Theory and Practice. Statesboro: Spring 1999.Vol. 7, Iss. 2; pg. 97, 9 pgs Roth, Martin (1996). Effects of global market conditions on brand image customization and brand performance. Journal of Advertising (Winter). Ryans, Jr., John K David Griffith, D Steven White. Standardized/adaptation of international marketing strategy: Necessary conditions for the advancement of knowledge. International Marketing Review. London: 2003.Vol. 20, Iss. 6; pg. 588, 16 pgs Samiee, Saeed and Roth, Kendall (1992). The Influence of Global Marketing Standardization on Performance. Journal of Marketing 56(April):1–17. Sandler, D., Shani, D. (1992). Brand Globally but Advertise Locally?: An Empirical Investigation. International Marketing Review, Vol. 9, No. 4, pp 16-31. Schipchandler, Zoher (2000). Product customization for the U.S. market: An expert system comparison of British, German, and Japanese subsidiaries. Multinational Business Review (Spring). Schmidt, Jeffrey B; Mitzi M Montoya-Weiss; Anne P Massey. New product development decision-making effectiveness: Comparing individuals, face-to-face teams, and virtual teams. Decision Sciences; Fall 2001; 32, 4; ABI/INFORM Global pg. 575 Schmidt, J., Montoya-Weiss, M., Massey, A. (2000). Improving new product development decisions: the roles of decision-making unit structure and communication technology. AMA educators’ proceedings, Summer Educator’s Conference, 104-105. Segal-Horn, Susan. The limits of global strategy. Strategy & Leadership; Nov/Dec96, Vol. 24 Issue 6, p12, 6p. Seifert, B. and Ford, J. (1989). Are Exporting Firms Modifying Their Product, Pricing, and Promotion Policies? International Marketing Review. Simms, J. Travellers' tales. Marketing. London: Oct 23, 2003. pg. 37 Solberg, Carl Arthur, Educator insights: Standardization or adaptation of the international marketing mix: The role of...Journal of International Marketing; 2000, Vol. 8 Issue 1, p78, 21p. Solberg, Carl Arthur. Local market info eases standardization. Marketing News. Chicago: Aug 19, 2002.Vol. 36, Iss. 17; pg. 18, 2 pgs Solberg, Carl Arthur. The Perennial Issue of Adaptation or Standardization of International Marketing Communication: Organizational Contingencies and Performance. Journal of International Marketing; 2002, Vol. 10 Issue 3, p1, 21p Song, X.M., Di Benedetto C.A., Song, L.Z. (2000). Pioneering advantage in new service development: a multi-country study of managerial perceptions. Journal of Product Innovation Management, vol. 17, No. 5 (Sept), 378-392. Subramanian, M., Rosenthal, S., Hatten, K. Global New Product Development Processes: Preliminary Findings and Research Propositions. Journal of Management Studies 35:6 November 1998. Subramaniam, M., Venkatraman, N. (1998). Routines Leveraging Knowledge Across Borders for Global New Product Development Capability: An Empirical Examination. Carnegie Bosch Institute Working Papers. Subramaniam, M. Venkatraman, N. Determinants of transnational new product development capability: Testing the influence of transferring and deploying tacit overseas knowledge. Strategic Management Journal. Chichester: Apr 2001.Vol. 22, Iss. 4; pg. 359 Subramaniam, Mohan, Hewett, Keoy. Balancing Standardization and Adaptation for Product Performance in International Markets: Testing the Influence of Headquarters-Subsidiary Contact and Cooperation. Management International Review (MIR); 2004 2nd Quarter, Vol. 44 Issue 2, p171, 24p Sustar, B. Characteristics of the Product Standardization/Adaptation in the International Environment The Marketing Review 2004, 4, 47-71 Szymanski, David M., Bharadwaj, Sundar G. and Varadarajan, P. Rajan (1993). Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation. Journal of Marketing 57(October):1–17. Taylor, C., Raymond, M. An analysis of product category restrictions in advertising in four major East Asian markets. International Marketing Review, Vol. 17 No. 3, 2000, pp. 287-304. Theodosiou, Marios, Leonidou, Leonidas, Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research. International Business Review; Apr2003, Vol. 12 Issue 2, p141, 31 Waheeduzzaman, A. N., Dube, Leon, Trends and Development in Standardization Adaptation Research. Journal of Global Marketing; 2004, Vol. 17 Issue 4, p23, 30p Walters, Peter G. (1986). International Marketing Policy: A Discussion of the Standardization Construct and Its Relevance for Corporate Policy. Journal of International Business Studies 17(Summer):55–69. Walters, Peter G.P. and Toyne, Brian (1989). Product Modification and Standardization in International Markets: Strategic Options and Facilitating Policies. Columbia Journal of World Business 24(Winter):37–44. Whitelock, J. (1987). Global Marketing and the Case for International Product Standardisation. European Journal of Marketing, 21, 9. Wills, James., Samli, A. Coskun, and Jacobs, Lawrence (1991). Developing Global Products and Marketing Strategies: A Construct and a Research Agenda. Journal of the Academy of Marketing Science. Vol. 19, No. 1, 1-10. Worth, S., Balestrero, G. Cross-border collaboration. Association Management. Washington: Nov 2003.Vol. 55, Iss. 11; pg. 36 Yamin, M; Altunisik R. A comparison of satisfaction outcomes associated with adapted and non-adapted products. International Marketing Review; 2003; 20, 6; pg. 604 Yip, George S. Global Strategy... In A World Of Nations? Sloan Management Review; Fall 1989; 31, 1; pg. 29 Yip, G. (1996). Toward a new global strategy – B-School Brain Trust/Advice from Anderson. The Chief Executive (January).
|
||||||