The Global Market: Developing a Strategy to Manage Across Borders
The Mirage of Global Markets: How Globalizing Companies can Succeed as Markets Localize
Winning Across Borders: Executive Perceptions on Globalization (press release) by Mark Munoz and Marios Katsioloudes
Business Without Borders: A Strategic Guide to Global Marketing
The Culturally Customized Website
A Practical Guide to Localization
Beyond Borders: Web Globalization Strategies
The INSEAD-Wharton Alliance on Globalizing : Strategies for Building Successful Global Businesses, by Robert Gunther, Hubert Gatignon and John Kimberly
