|
Globalization Strategies
The Monterey approach to 'glocal' strategy development (PPT) - introduction to our approach to glocalization research and consulting
Globalization revisited - Highlights of an HBS Colloquium on strategies for business globalization and localization
Strategies for Entering and Developing International Markets - Book excerpt from David Arnold's "The Mirage of Global Markets: How Globalization Companies Can Succeed as Markets Localize."
Globalization: The Strategy of Differences - Ghemawat suggests a mix and match approach to globalization/localization and offers an alternative: arbitrage.
Think Globally, Market Locally - Bain Chairman Orit Gadiesh speaks on localization
|