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Course content and instructional materials globalEDGE online course modules - provided by MSU CIBER Localization Best Practice - Interactive content localization strategy model, prepared by Rose Lockwood Case Study Chart GLOBE course content - a compilation and categorization of various course materials Selected case studies Class presentations (ppt): Globalization/Localization in Marketing - by Scott Hoenig, MIIS professor of marketing Developing New Products for Global Markets Marketing Products and Services Globally The Global Marketplace Global Marketing and Supply Chain Global Product Strategies Global Product and Brand Management Product Development for Country Specific Vehicles in Asia International Product Policy |
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