|
Globalization/Localization Resources by Functional Area
Marketing
Can a Global Brand Speak Different Languages? - Stanford Business article on global branding issues
Should Global Brands Trash Local Favorites?
A Global Dose for a Local Market - conflict between locally implemented vs global brands
Managing Brands in Global Markets: One Size Doesn't Fit All
Product Development
Global New Product Development: Making It Work - special section in Visions magazine
Global Companies in Local Markets - Illinois Institute of Design examines challenge of designing for global markets (publications)
Gemba Research in the Japanese Cellular Phone Market (pdf)
Using Modularity
Operations
Designing Products for Efficient Global Logistics
Organizational Structure
Leveraging Communication for Sharing Expertise at Honda
Building Effective R&D capabilities abroad
Leverage Knowledge Across Borders for New Product Development
How to Adapt Products for Success in a Foreign Market (pdf) - eBook excerpt from Silk Road Communications, examining project management and organizational issues
| 
