Home | Adapting to Global Markets | Globalization Strategies

Printable Version

Globalization Strategies

The Monterey approach to 'glocal' strategy development (PPT) - introduction to our approach to glocalization research and consulting

Globalization revisited - Highlights of an HBS Colloquium on strategies for business globalization and localization

Strategies for Entering and Developing International Markets - Book excerpt from David Arnold's "The Mirage of Global Markets: How Globalization Companies Can Succeed as Markets Localize."

Globalization: The Strategy of Differences - Ghemawat suggests a mix and match approach to globalization/localization and offers an alternative: arbitrage.

Think Globally, Market Locally - Bain Chairman Orit Gadiesh speaks on localization