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| Home | Publications and Academic Resources | Course Content and Instructional Materials |  Printable Version |
Course content and instructional materials
globalEDGE online course modules - provided by MSU CIBER
Localization Best Practice - Interactive content localization strategy model, prepared by Rose Lockwood
Case Study
Chart
GLOBE course content - a compilation and categorization of various course materials
Selected case studies
Class presentations (ppt):
Globalization/Localization in Marketing - by Scott Hoenig, MIIS professor of marketing
Developing New Products for Global Markets
Marketing Products and Services Globally
The Global Marketplace
Global Marketing and Supply Chain
Global Product Strategies
Global Product and Brand Management
Product Development for Country Specific Vehicles in Asia
International Product Policy
